TOWS
Analysis is a strategic management tool and an alternative of SWOT Analysis.
SWOT and TOWS are contractions for different provision of the words
Strengths, Weaknesses, Opportunities and Threats. By analyzing the internal
environment (weaknesses and strengths) and external environment (threats and
opportunities), a firm can use these practice to think about the strategies for
a company or division. It also provides the strategies for the experience and
skill enhancement, a marketing campaign etc. Here is the TOWS analysis of Nokia
Company.
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