Whirlpool is a
multinational Corporation and a leader in global home appliance industry with
the revenue of $120 billion. Appliances of Whirlpool are marketed in all
over the world. Whirlpool manufactures wide range of appliances,
including cooking, refrigeration, fabric care, garage organization,
dishwashers, counter-top appliances and water filtration. It also markets some
of the globe’s most recognized brands, including KitchenAid, Jenn-Air, Maytag,
Amana, Whirlpool, Consul and Bauknecht. Here is the SPACE matrix of
Whirlpool Corporation.
Strategic Position & Action Evaluation (SPACE) matrix
Since the graph is pointing on
aggressive quadrant of the matrix which indicates aggressive strategies.
Aggressive strategies include market penetration, market development and
product development and horizontal integration, concentric diversification or
combination strategies all can be feasible depending, on the specific
circumstances.
