TOWS Analysis of Perrigo Company

TOWS Analysis is a strategic management tool and an alternative of SWOT Analysis.  SWOT and TOWS are contractions for different provision of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the internal environment (weaknesses and strengths) and external environment (threats and opportunities), a firm can use these practice to think about the strategies for a company or division. It also provides the strategies for the experience and skill enhancement, a marketing campaign etc. Here is the TOWS analysis of Perrigo Company.