Questionnaire on Nestle Company

Questionnaire is one of the instruments of data collection. It includes a set of questions associated to a problem under research. It aim at getting responses from the target audience; in case the question sequence, response structure, content, wordings of questions, etc. are the same for all target audience. Here is the example questions/questionnaire related to canned fruit products, which can be helpful regarding the research or project report on marketing.

1. Do you consume canned fruit products?

□   Yes

□   No

2. How often do you consume canned fruit products?

□   Daily

□   2 – 4 days a week

□   2 - 4 times a month

□   Other (please specify)________________________________________

3. How do you consume canned fruit?

(Choose as many as apply)

□   In fruit salad

□   With cream

□   In milk shake

□   With fruit juice

□   Plain

□   Other (Please specify) ________________________________________

4. Which brand of canned fruit would you prefer among following?

□   Malee

□   Del Monte

□   Mitchell’s

□   Polac

□   Dolee

□   Others (Please specify) _______________________________________

5. What do you think of availability of canned fruit offered by current market players?

□   Highly available

□   Moderately available

□   Rarely available

□   Very rarely available

□   Available only on leading superstores and retail outlets

□   Others (Please specify) _______________________________________

6. As there are limited flavors available in canned fruit products.  If more flavors are made available, which of the following would you prefer?

(Choose as many as apply)

□   Strawberry

□   Peach

□   Watermelon

□   Cherry

□   Grape fruit

□   Grape

□   Black current

□   Others (Please specify) _______________________________________

7. Rate the following factor according to their influence on your buying behavior when you are going to purchase canned fruit? (Choose as many as apply)

(Rate from 1- 5)   5 = Very high influence                   1= Very low influence

□   Price    _____

□   Availability     _____

□   Attractive and hygienic packaging     _____

□   Quality of the product                _____

□   Brand name     _____

□   Other (Please specify) ________________________________________

8. Is brand image an important aspect prior to purchase of a product?

□   Yes

□   No

9. What do you think of NESTLE as a brand?

□   Very good

□   Good

□   Average

□   Poor

□   Very poor

10. How would you rate availability of NESTLE products?

□   Very good

□   Good

□   Average

□   Poor

□   Very poor

11. How many NESTLE products are consumed by you or at your home in a day?

□   1 – 3

□   4 – 6

□   7 – 9

□   Other (Please specify) _______________________________________

12. If NESTLE launches canned fruit in their product line you will:

□   I will definitely try it

□   May be I will try it

□   I will not try it

□   Other (Please specify) _______________________________________