Competitive Profile Matrix of Whirlpool

Competitive profile matrix (CPM) is one of the strategic management tools to differentiate among different players with an industry. CPM indicates the snapshot to the companies about their weak and strong points relative to their competitors. In CPM players are measured on the basis of their critical success factors.

The scores showed that the Whirlpool is a strong company in respect of its competitors. The GE, Maytag & Whirlpool is the strongest company here. It has largest score in the industry in terms key success factors.