SPACE Matrix Analysis of Maytag Company

The Strategic Position and Action Evaluation (SPACE) Matrix is one of the strategic management tool for analyzing the company and its environment to formulating the strategies. It is four-quadrant structure which specify whether aggressive, defensive competitive or conservative strategies are most suitable for a given organization, company or business. 

The Strategic Position and Action Evaluation Matrix Analysis is most frequently in use during professional industry or market analysis of a company. The SPACE Matrix axis signify the 2 external proportions which are industry strength (IS) environmental stability (ES) and two internal dimensions of a competitive company which are competitive advantage (CA) and financial strength (FS). These 4 dimensions are the most significant determinants of a company's overall strategic position in the industry or marketplace. Here is the SPACE matrix analysis of Maytag Company.

                 SPACE Matrix Analysis of Maytag 

 

X-Axis	3.257142857
Y-Axis	-1

FS-ES  =         3.83     -           2.33     =          1.500 

IS-CA =          4.00     -           2.50     =          1.5

 

Above graph is lying in an aggressive quadrant of the matrix which indicates aggressive strategies. Aggressive strategies include market penetration, product development and market development and concentric diversification, horizontal integration or combination strategies all can be feasible depending, on the specific circumstances.